5 Inspiring LinkedIn Personal Branding Examples
Having a personal brand is all about the image you want to present to your audience. And you can have full control of that image, if you put in the work.
Do you want to be seen as a thought leader or expert in your niche? Do you want to be known for your mission and vision? Do you want to be the go-to person for certain problems?
By developing a personal brand, you are building a social following or a community of people who want to learn from you, share the same beliefs, or will potentially buy from you.
People don’t buy from strangers. Having your own personal brand makes them aware of you, so they can trust you.
You can build your personal brand on any platform: Facebook, Instagram, Tiktok, or YouTube. While there are no rules saying LinkedIn is the only platform, here are a few reasons why people do so:
LinkedIn is well known for its professional audience. The platform has around 756 million members in over 200 countries and territories, including 90 million senior-level influencers, 63 million decision makers, and 10 million C-level executives (these stats are from the first half of 2019, so these figures have most likely risen).
This makes it the most optimal platform if your target audience is white collar workers or senior executives.
Compared to other platforms, members who are coming onto LinkedIn are 2x more intent driven. They are here with an aspirational mindset to learn and improve.
Hence, they would be more receptive to your content if it is relevant and valuable to them.
In Insider Intelligence’s 2020 Digital Trust Report, LinkedIn is ranked as the most trusted platform for 4 years in a row. Digital trust is important because it will impact how or whether social media users would engage or trust the content on social platforms.
Posting on the wrong platform can raise questions about the accuracy of your content and lead to a negative impact to your brand.
Even with LinkedIn sessions increasing 25% year over year in 2019 and achieving over 358 billion feed updates viewed, still only 1% of LinkedIn’s monthly users share posts on a regular basis.
As demand for content is high, but supply is low, content creators on LinkedIn are having an advantage to get up to 8x more post reach than their follower base.
Below is an example of reaching 28k views with only 2.8K followers.
On LinkedIn, you can start building your personal brand with just text posts. In fact, that’s the most common format and performs just as well as image or video posts, if not better.
This is such a low barrier of entry that everyone can begin doing right away.
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